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MOVI RUN


FREEFLY RUN

A film about the freedom of movement. 

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MOVI RUN


FREEFLY RUN

A film about the freedom of movement. 

 

We created a lifestyle film and series of behind the scenes as part of Freefly Systems web presence rebrand. Building upon the theme of movement and centered around Freefly's flagship product, the MoVI. We also drafted a creative brief for the project involving voiceover work that led to the brand strategy of 'redefining movement' used as part of the web campaign & site launch. 

CLIENT: Freefly  •   Written & Directed by: Casey & Danielle / Mindcastle

 
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MOVI RUN2


Redefining movement, redefines us. 

MOVI RUN2


Redefining movement, redefines us. 

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MOVI RUN3


The stories we tell are defined by movement
This is our anthem.
To move is to feel alive. A movement that defines us.
This movement, defined by emotion. 
It fuels us, pushes us, takes us somewhere.
To move is to be free.
We run to push our bodies and our minds further.
Our limits, undefined by the extent of our reach, but set by the capacity of our belief.
We strive to move forward, explore new paths, new trails, new heights. 
Through this we embrace the freedom of motion.
The paths we make, and the stories we tell, are like the lines of a fingerprint.
They shape us, connect us, and inspire us.
The chemistry of movement is in our DNA.
Redefining movement, redefines us.

MOVI RUN3


The stories we tell are defined by movement
This is our anthem.
To move is to feel alive. A movement that defines us.
This movement, defined by emotion. 
It fuels us, pushes us, takes us somewhere.
To move is to be free.
We run to push our bodies and our minds further.
Our limits, undefined by the extent of our reach, but set by the capacity of our belief.
We strive to move forward, explore new paths, new trails, new heights. 
Through this we embrace the freedom of motion.
The paths we make, and the stories we tell, are like the lines of a fingerprint.
They shape us, connect us, and inspire us.
The chemistry of movement is in our DNA.
Redefining movement, redefines us.

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MOVI RUN BTS


BEHIND THE SCENES

MOVI RUN BTS


BEHIND THE SCENES