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Sonosite


FUJI FILM SONOSITE

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Sonosite


FUJI FILM SONOSITE

CLIENT: SONOSITE  •   Written & Directed by: Casey & Danielle / MINDCASTLE

SonoSite has been the leader in point-of-care / portable ultrasound since the 1980’s. Now a division of Fujifilm, its reach is not only local but global. 

We were commissioned to create the brand film and two 30 second spots for the launch of two of their flagship products. The Edge II and SII

We developed interweaving storylines that showcased the lives of the people who use the products and the global reach that they have: from 3rd world medical camps, to fast paced emergency medicine. We also wrote a voice over as an ode to the caregivers and physicians that use SonoSite's products. As a core element of their brand, these are the individuals who define the success of each product and moreover help build it through extensive in-the-field research and development. This concept is encapsulated in the last few lines of the spot: “To all of you, you make us who we are.” 

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"All of you, your experience, your care, you make us who we are."

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"All of you, your experience, your care, you make us who we are."

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