ARRI JOURNEY | Featured Project

ARRI commissioned us to concept and create the launch film for their new camera the Alexa Mini. We wanted to create a piece that encompassed the freedom of adventure, was extremely beautiful and that put the camera in a wide variety of shooting locations & situations. 

CLIENT: ARRI  •   Written & Directed by: Casey & Danielle / MINDCASTLE

We teamed up with Freefly Systems who provided technical, gear & crew support throughout the duration of the shoot. During the shoot we used their MoVI M15, Wedge, Alta & additional Freefly Gear to accomplish the multitude of dynamic shots we had envisioned for this piece. Providing both ARRI & Freefly with BTS photos & films was a large component of this project. The additional assets such as short 15 second instagram films, stills & behind the scenes photos were used across multiple platforms. We created the hashtag #ARRIJourney so that cast, crew & influencers could share imagery and videos in an organized way and so that followers could easily find all the posts from the shoot.