Patron X GDT

We were in Jalisco, Mexico for a week to film Guillermo Del Toro for his collaboration with Patron and The Brooklyn Bros. 

We hand created a book with images of the packaging design and drawings (by Guy Davis) within. GDT also hand drew some awesome skulls and designs while filming. The set design for GDT's drawing space was inspired by his films. We wanted a dark and ominous vibe where he would be the creator of this dark tale. 

We also worked with the Jimadors who are quite skilled at cutting the agave. 

The packaging design is just incredible. 

PHOTOS by Robert Brevdad